Timeline
Every client, company and campaign, newest first: from Arcbound, Graviten and Esquire back to a small town in Southern Maine, with the work from each one.
Timeline
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2026October
Self-serve Arc Launch
Arc Launch is Arcbound’s launch program, a $30,000 engagement run by a full team. In October 2026 I made it available to anyone. Self-serve Arc Launch is a hosted web app that runs the same method for one person, from research and the interview through the brand strategy, identity and website to their first month of content. Their name and one link start it.
I built it from the n8n workflows I made in 2025 and the Lovable builds behind ArcBase OS, designed its logo and landing page, and handed it to Bryan and Rafael on October 15. When a launch is done, people move into ArcBase, where they plan, find ideas, create and grow from the same strategy.
The landing page. 
The Arc Launch logo I designed. 
ArcBase, Ideas. 
ArcBase, Create. 
ArcBase, Grow. -
October
The ArcBase deck
In October I rebuilt the sales deck for ArcBase, Arcbound’s premier product, from Bryan’s notes: 41 slides that show every service with real client work, Arc Launch week by week, the product architecture and ICP documents, milestones and a two-year timeline, all kept inside the Arcbound brand. It carries the results our clients have seen, like 9,000 new newsletter subscribers and 18,000 new followers for Charlene Li in 18 months, 60% more LinkedIn followers for Founders in Arms, and 300,000 monthly impressions for Mercury CEO Immad Akhund.
My first ArcBase deck, in February, was 16 slides in coral and pink with no client work in it. For the October rebuild Bryan left comments over three rounds: make the two-year partnership clear, show newer client sites, tell Victor’s identity story, take the prices off the add-ons and add testimonials. I swapped the pink for a true Arcbound red with flat fills, and the deck went from 34 pages in the first draft to 41 in the final.
“I met Bryan three years ago when he helped launch my book. We talked about how he needed to productize the infrastructure he’s built so he could scale. It is incredible to see how he brought that to life. Really excited about what is to come.”
Deb Liu, Ember AI, formerly of Meta and Ancestry“Arcbound understands me, my message, and is an opportunity machine for my career. I continue to trust them at the highest level.”
Case Kenny, creator of New Mindset, Who Dis?“Strategic thinking? Check. Meaningful introductions? Check. Real opportunities? Check. The ARCBASE community operates the way the best professional networks do: quietly, deliberately, and with a genuine understanding of what its members are building.”
Agnes Budzyn, CEO and Managing Partner, Bluedge Ventures
The cover. 
Arc Launch, week by week. 
In their words. 
My first ArcBase deck, February 2026, with the pricing page left out. 
The cover, February on the left and October on the right. 
The monthly rhythm, February on the left and October on the right. -
October
Content Radar
In October 2026 I built Content Radar, a research tool for Arcbound’s content team. Type in a client’s name and it reads their last twelve months of posts and the latest posts from creators in their niche, measures each post against that creator’s usual, and turns what it finds into a report with three formats to make next. Every run is kept, so the team can see how each client changes over time.
The first full report was for Raj Singh on LinkedIn: 95 of his posts and 344 from 13 creators in his niche. It found that his posts with a real photo of him get a median of 58 reactions, against 15 for posts with a news graphic.
Content Radar report for Raj Singh, October 2026. -
October
Arcbound for YPO members
In October I designed a new arcbound.com for YPO members, built on Bryan’s idea of two paths: Define your brand and Activate your brand. I took it through thirteen versions. It builds on the arcbound.com I originally built, which is further down this timeline.
The YPO site, October 2026. -
October
Pirie Grossman
Building her brand with Bryan Wish and Anna Sereda, from the brand strategy to the visual identity.
Her visual identity brief, October 2026. Scroll inside the frame to see it all. 
Eight logo options, each shown in all five directions. 
Brand strategy, version 1.2, October 2026. 
The photo and video shot list for her shoot. -
October
Erica Goodwin
Arc Launch for her own brand, alongside the company work for First Heritage Mortgage. I ran her kickoff in October 2026, combining the personal and professional discovery calls.
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October
Vulcan Development Group
Landing pages for five of their building projects, including The Hilltop Conservatory, The Grand Overhaul and The Main Street Moment.
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September
Steve Barth’s brand system
In September Bryan wrote about Steve Barth’s new website in his newsletter and singled out the brand system I built for him: “His brand system is also fantastic. Great work Eli Wright.”
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September
Leading Arcbound’s creative and strategy team
In September Bryan named me on Arcbound’s leadership team, leading brand strategy and the creative department, and I became owner of the weekly Arc Launch sync.
I lead a team of more than ten people: full-time designers and brand strategists, video and design contractors, and a software developer. Each week I set the design, writing and build work across our client launches, run discovery with our clients, and shape the brand strategy that the visual identity, the website and the content all follow.
An average week at Arcbound. -
September
Six client sites go live
Six client sites I designed went live in September, all built by Anton Langer: Steve Barth, Talis for Steve Taylor, Martin Cordsmeier, Adam Lurie, Andy Klump and Dennis O’Donnell.
stevenbarth.com. 
withtalis.com. 
cordsmeier.com. 
adamluriecoaching.com. 
gridtraverse.com. 
dennisodonnell.com. -
September
My own label
Outside client work I design products: furniture, women’s heels, a set of forks, spoons and knives, and clothing for my own private label, which launched in October 2026.
Its first piece is a Henley I designed from the buttons up: a slightly cropped cut in charcoal grey, in organic cotton and linen, with no more than three brushed steel buttons in an asymmetric, liquid shape that I sourced from a custom metal shop. The first production run of 100 was made in September 2026, and I ship US orders myself from Maine.
The Henley, September 2026. 
In the bamboo grove. 
With the model on the shoot. -
September
Rebuilding Arc Launch
By the fall of 2026 I had rebuilt Arc Launch, our launch program, from the first call to the handoff, and wrote it down for clients in two documents: a week-by-week timeline and a guide to what they get.
A launch now runs four tracks at the same time, strategy, identity, website, and channels and content, so a client goes from kickoff to a live site in 60 to 75 days. All nine calls are booked at kickoff, so the whole schedule is visible on day one. The two discovery calls are recorded, one on the client’s personal background and one on their career, and they become the source material for the brand strategy, the sitemap and everything written after.
Clients sign off five times. The homepage copy approval is the date the rest of the schedule is measured from: design starts from it, the build follows the design, and the writing team starts the newsletter and posts that same week. Everything lands in a shared drive the client owns, in editable files, with a named team and a booked call at handoff.
Arc Launch, week by week, the client timeline. 
Pages from the Arc Launch guide for clients. -
September
Greg Mellin
Brand strategy deck, ICP definitions, visual identity, sitemap, homepage copy and design, LinkedIn banners.
Homepage copy for MellinTech, September 2026. Website sitemap for MellinTech, September 2026. 
Brand strategy deck, September 2026: cover, five content pillars and the ownable idea. 
Homepage design, October 2026. 
LinkedIn banner, October 2026. 
Sitemap, September 2026. -
September
Robert Fish
Discovery guide, brand strategy deck, visual identity and brand guide, sitemap, homepage copy and design.
“You showed me a lot of stuff. It’s actually more than I thought I was going to see, which is really great.”
Robert Fish, on his Phase 1 design review, September 2026
Brand strategy deck, September 2026: cover, vision and mission, and the solve it upstream method. 
Homepage design, October 2026. 
Sitemap, October 2026. -
September
Eddy Arriola
Discovery guide, brand strategy deck, logo and brand sheet, homepage design, social kit.
Brand strategy deck, September 2026: cover, the ownable idea and his positioning page. 
Brand sheet, October 2026. 
Homepage design, October 2026. 
Sitemap, October 2026. -
September
Michael Yuen
A discovery guide in the three-call format and his Discovery 2 question set, his brand strategy deck, and the StarCoach sales outreach system: the District Explorer, a map of all 19,636 US school districts that finds superintendents and curriculum leads from public sources, writes a four-email thread for each district and state, and opens every email as a draft in Michael’s own inbox, plus pitch threads for 22 education conferences.
Brand strategy, version 1.8, October 2026. 
Brand strategy deck, October 2026: cover, vision and mission, and the brand ecosystem. 
The District Explorer, October 2026. 
Sitemap, October 2026.
September
Sarah Moody
Brand strategy with Bryan Wish, and visual discovery and the visual identity with Anna Sereda and Shreejata Neogi.
September
Noemi Kis
Arc Launch and ArcBase, from the discovery calls to the brand strategy and the first logo options.
August
The Arc Launch system
In August I wrote the Brand Strategy Generation Guide, a 27-slide deck template built from my own edits, and a console that turns a client’s discovery into a first strategy draft. In September I followed with the discovery standard every new client now goes through: three calls, in date order, from childhood to the business model.
August
Steven Michelman
Discovery guide, brand strategy deck, visual identity, sitemap, homepage copy, social kit and newsletter branding.
“This is great. You guys are getting it, so I appreciate it.”
Steven Michelman, on his brand strategy, September 2026
“He’s the star behind Steven Michelman’s brand.”
Bryan Wish, September 2026
- Brand strategy deck, September 2026
- Website sitemap, September 2026
- Product architecture, September 2026
August
Victor Nunnemaker
Discovery guide, brand strategy deck, logo options and visual identity, homepage design.
August
Mike Maszy
Discovery guide, brand strategy deck, sitemap, homepage copy and homepage design.
“I would say like A++ and the order’s right, and y’all got good descriptions across all of it.”
Mike Maszy, on his brand strategy, September 2026
- Brand strategy deck, September 2026
- Website sitemap, September 2026
- Product architecture, September 2026
July
The Human Psychology Behind Taste
In July Bryan built a newsletter issue from a long interview with me about taste, and introduced me as Arcbound’s Head of Tastemaking. It quotes the line I use most: most of my job is watching what people reject.
July
My YouTube channel
In July I started a YouTube channel about the things I care about outside client work: travel, fashion and archive pieces, and interior design.
July
Arcbound’s six-month growth plan
In July 2026 I wrote Arcbound’s six-month growth plan. One loop runs it: pre-sales content draws the right people in, cross-targeted outreach turns my network and a growing list of 10,000+ ideal clients into booked meetings, and the weak points we hear in those meetings shape the next round of content.
It also defines who we speak to, credentialed firms with no marketing team first and established CEOs second, in the words clients actually use, and it hands more of the design department to Shreejata and Anna so my time goes to growth.
July
Vanessa Errecarte
Offer and handoff, brand strategy deck and talk track, sitemap, homepage copy and homepage design.
“I don’t like it. I love it.”
Vanessa Errecarte, on her brand strategy, August 2026
“This feels more like me.”
Vanessa Errecarte, on her homepage design, September 2026
July
Dror Pockard
Discovery questions, brand strategy deck, visual identity, homepage copy and design, social graphics.
July
Devan Capur
Discovery questions, brand strategy deck and talk track, visual identity and logo, sitemap, homepage copy and design, book launch graphics.
July
Martin Cordsmeier
Brand strategy deck, visual identity, homepage copy, interactive homepage design for cordsmeier.com, newsletter and social graphics.
“I really feel like the way you are telling a story here is perfect.”
Martin Cordsmeier, on his homepage concept, August 2026
July
Kevin Chen
Homepage copy, homepage design, visual identity and banner, check-in materials.
July
James Winn
Visual identity: color palette, type, logo options and a social graphics direction.
“It just seems like it’s a complete thing.”
James Winn, on his logo, August 2026
June
Esquire, One Day in America
This spring Esquire sent me to Mars Hill, Maine, a town of about 1,400 near the Canadian border, to photograph the first sunrise in the contiguous United States. My entry ran in One Day in America, in the Summer 2026 issue, signed with my name.
“You’re coming in clutch for us.”
Michael Carnevale, Esquire photo editor, April 2026
I drove up the night before and had the drone in the air from the Bigrock ski area at 4:20 in the morning. From late March to mid-September, Mars Hill is the first place in the contiguous United States to see the sunrise, but in April the valley sits near 90 percent humidity, and a fog inversion held the whole sunrise behind a grey ceiling about 200 feet up. I flew for another half hour, hiked the ridge, and called it.
In town a little after seven, the first two coffee spots on the map turned out to be an empty house and a patch of gravel. Al’s Diner, on Main Street since 1937, was just opening, and Corinna, who runs the whole counter on her own, let me interview her on camera about a town where the regulars check on each other when someone misses a morning. I wrote the day up as a scene report to go with the photographs.
“You’re coming in clutch for us.”
Michael Carnevale, Esquire photo editor, April 2026
“Everybody cares about everybody. Sometimes everybody knows everything about everybody, but that’s a good thing.”
Corinna, Al’s Diner, Mars Hill, April 2026
June
Nova’s self-serve discovery
In June 2026 I built self-serve discovery into Nova, inside the ArcBase OS I built on my own. It turns a person’s own material, their sent email, calendar, Drive files, call transcripts, LinkedIn, website and newsletter, into a first brand strategy with no strategist on the call.
The first version asked people for their content pillars and audience directly, and the answers came back polished and generic. Going back through Courtney’s discovery calls, I pulled out the eight conversational moves she used to get people talking and coded them into an eleven-question flow that starts warm and saves the harder questions for the middle. The engine keeps a coined phrase word for word, follows up only when an answer is thin, and stops once it has enough. Before the first question it drafts answers from the person’s own material, so they edit a draft instead of facing a blank page.
Behind it sit Nova’s Read, which shows people what it learned about their voice, themes and audience and cites where each finding came from, one shared profile that every content, visual and strategy generator draws from, and a feedback loop that flags which parts need tuning across clients. I wrote the build doc as the record of how it all works.
Each client moves through it as a guided path. Nova opens the kickoff with a short welcome that explains the weeks ahead, then hands them an intake panel to connect the sources that already carry their voice. Their own page lays out every stage, from kickoff and discovery to brand strategy and design, with Nova on hand to answer questions about their brand.
The team runs it from the admin side of the same system, where every Arc Launch and ArcBase client sits in one place alongside the apps behind each stage: visual, brand, story and content discovery, the brand strategy deck, audits, the sales engine and contracts.
June
Brand Strategy 2.0
After I took over Arcbound’s brand strategy process, I rebuilt how the strategy gets made. In June 2026 I wrote Brand Strategy 2.0, the plan for turning the deck we hand over into a guided process the client moves through.
The Adam Lurie and Steve Barth builds showed what worked. Every recommendation carries its reasoning and why it will land, and the whole strategy ladders back to one named methodology: Constrained Systems Thinking for Steve, good fuel for Adam. Brand Strategy 2.0 makes that repeatable. It walks the client through the same five phases as the deck, foundation, audience, positioning and ethos, expression, and content and activation, across twenty-three steps in the plan, and each step opens with the thinking behind it before they shape the answer. It is designed to end by exporting the branded strategy deck.
To level it up, I audited the strategy we had delivered to Steve Barth against the notes he wrote by hand on a printed copy. He questioned the positioning title, asked for a vision stated in positive terms, wanted an athlete among his audiences and reordered the content pillars. I rebuilt his strategy so every recommendation explains why we made it and why it will land, worked through each of his notes, used the same format for Adam Lurie, then turned it into a reusable template and a step-by-step prototype that takes a client through the strategy one part at a time.
The next layer gives each client a structured way to name their own methodology, the core idea and the vocabulary it owns, so the content engine can draw its topics from it and write in their voice.
June
Websites generated from ArcOS
In June 2026 I designed how ArcOS turns a finished discovery into a real website. Once a client’s visual identity is locked and their sitemap and copy are set, the system generates the site in modular, performance-ready sections that our developers drop straight into our WordPress theme. It gets a site eighty to ninety percent of the way there, so the team’s time goes into the human taste that keeps it from looking generated.
The generator works to the theme’s own rules. It fills a fixed library of nineteen sections and swaps in the client’s colors, type and spacing. Each section ships as one self-contained block, with its CSS directly above the markup and its script below, so a page loads only the code it uses. That takes a page from about three seconds to a quarter of a second and gets it to a PageSpeed score of 100. The client owns the site and can move it anywhere.
I wrote the brief as the build spec and SOP for Anton Langer and Raphael at Baseplate.
June
Jasper, up close
After an intro call with Jasper in June 2026, I wrote a competitive teardown for Bryan and the team: what Jasper is layer by layer, what it does well, where it falls short, and what ArcBase and Graviten should take from it. Jasper proves the category is real, but everything good in it sits behind a heavy manual setup, and it cannot design. Both gaps are things we already do.
June
Jay Abraham
Proposal, discovery guides, brand strategy and methodology decks, ICP definitions, and the scope for The Abraham Method Project: four phases from methodology discovery to a private hot seat series, knowledge capture and a long-term Abraham Method archive.
June
Aaron Rallo
Discovery guides, brand strategy deck, visual identity, homepage copy and design direction, LinkedIn banner.
“If you saw this in 1990, you saw this in 2020, you saw this in 2040, it would still be elegant and beautiful.”
Hope Frank, Aaron Rallo’s longtime brand collaborator, on his brand strategy, August 2026
“I feel calm when I come in here.”
Andrea Majorki, on Aaron’s homepage, September 2026
June
Adam Lurie
Brand strategy deck, website copy, homepage concept and design for adamluriecoaching.com.
“You (and the team) crushed this.”
Adam Lurie, on his homepage design, September 2026
“I’m really happy about how this website turned out.”
Adam Lurie, at launch, September 2026
June
Dan Lappin
Brand extraction from his existing newsletter and a rebuilt newsletter template.
“Arcbound has been a helpful one-stop shop for a variety of content needs, from podcast production to a variety of written assets. Their ability to handle multiple deliverables in one place has helped streamline our process and better allocate where I spend my time.”
Dan Lappin, founder of Lappin180
June
Harold Jurado
Brand strategy deck.
June
Katie VanderDrift
Brand strategy deck.
“Working with Bryan to uncover the essence of GemJoy has been incredible. In just a few weeks, I’ve already applied the insights to our performance marketing, boosting CTR to 10%. Excited to see how the deeper work with Arcbound continues to unfold through every part of GemJoy.”
Katie VanderDrift, CEO of GemJoy, April 2025
June
Ronan Kearney
Website copy, a launch asset brief, a writing onboarding kit, LinkedIn banners and the newsletter banner.
June
Arthur Bush
Visual identity and LinkedIn templates.
June
Heath Morgan
Discovery guide, brand direction, palette and type, three rounds of logo explorations, brand strategy deck and a handoff package before the engagement paused.
May
arcbound.com
In May I rebuilt arcbound.com from the ground up in less than a month, with a new look, a new suite of products and a window into the technology we’d been building. Bryan announced it twice in his newsletter, and Charlene Li, who has worked with Arcbound for three years, congratulated the team.
The recording below scrolls through the arcbound.com I originally built, which led with ArcBase: “Your expertise is real. Your platform isn’t built yet.” I also designed the ArcBase product page that April.
I also built its process page, which walks a client through all nine phases of an engagement in order: the kickoff call and discovery sessions, brand strategy and visual discovery, visual identity and the brand kit, launch assets and a social audit, then the newsletter and podcast work that follows the launch.
May
Head of Product and Growth
In May 2026 I became Arcbound’s Head of Product and Growth, working on ArcBase, our managed authority partnership, and the products and systems around it.
May
Jennifer Maanavi
Research and brand voice, logo, homepage copy, homepage design in HTML, brand kit, newsletter and social graphics, and creative direction for her personal brand photoshoot.
“He showed me the designs and we chose the elements we liked, and I deferred to him for most.”
Jennifer Maanavi, on her visual identity, July 2026
May
Steve Barth
Brand strategy, dual-logo identity, homepage copy and homepage design in HTML for stevenbarth.com.
“I think we have a similar taste. I like the simplicity of that, too.”
Steve Barth, on his logo, June 2026
- Brand strategy deck, June 2026
- Website sitemap, July 2026
- Product architecture, August 2026
- Live site: stevenbarth.com
May
Ben Kromnick
Visual identity.
May
Neil Littman
Visual identity, then the newsletter and LinkedIn banners for The Frontier.
May
Joe Brady
Homepage design and media resources.
April
Systems and sales at Arcbound
This spring Bryan thanked me in his newsletter for moving work that had been manual, slow and expensive into systems. He also credited a breakdown I sent with winning back a deal we had lost, and wrote about Shreejata’s design work on my team.
April
The One Away Show
I designed the cover art for The One Away Show, Arcbound’s podcast, through five rounds, and built a website brief generator that turns a client’s discovery into a homepage prompt.
April
The ArcBase growth plan
In April 2026 I wrote a 57-page internal pitch for how I would own ArcBase’s growth: a twelve-month plan to take the self-serve side from zero to $500K in monthly recurring revenue. It sets out four phases, from moving existing Arcbound clients onto ArcBase to a waitlist, a podcast tour, paid ads, referrals and a speaker marketplace, then the channels, the content engine, segmented outreach and what I needed from the team to hit it.
April
Dennis O'Donnell
Homepage copy from his call transcripts, visual identity and the homepage design track for dennisodonnell.com.
“The handoff on the team is always going to be the part where trust can be gained or lost. And you guys gained it.”
Dennis O’Donnell, June 2026
“I liked the new color palette, the fonts were good. I think we’re a lock.”
Dennis O’Donnell, on his visual identity, July 2026
April
Andy Klump
Creative and visual briefs, logo, four homepage options in HTML with the first one chosen, LinkedIn banner options.
“I can tell you put a truckload of work into this. I’m really appreciative of that.”
Andy Klump, on his logo and visual identity, May 2026
April
Jamie So
Visual identity, homepage design, social graphics.
“I’m really liking the direction that everything is heading.”
Jamie So, on her brand exploration, May 2026
April
Dr. David Yudis
Creative brief and visual identity, then LinkedIn banners and newsletter design.
April
Preet Singh
Visual identity, LinkedIn banner and social graphics brief.
April
ArcBase OS
Built ArcBase OS in Lovable as version two of the early n8n Arc Launch workflow. On the admin side the team creates a client, ingests every call transcript, trains a brand agent for that client and generates the strategy, sitemap, visual identity and homepage copy, with each output tied back to a source quote, connected to about thirty tools from Gmail and Drive to Fathom and LinkedIn. On the client side people apply, run kickoff and discovery with Nova, and name their brand. I ran the weekly team pilot, then wrote the spec for handing the rebuild to Tim's Baseplate team.
“Love the conversational interface… right path!”
John W. Healy, an early ArcBase user, June 2026
March
Brad Mindich
Discovery and creative briefs, then a personal logo and visual identity through two revision rounds.
March
Dylan Gambardella
Visual identity and newsletter design.
March
Sugath
Brand guide, logo files, presentation template and brand kit.
“Arcbound is eager to make it happen, enthusiastic, high quality, and a multi-disciplinary team with an effective approach to bringing a personal brand to life.”
Sugath Warnakulasuriya
March
Alec Howard
Visual identity and social templates.
March
Visual Discovery OS
Designed and built the Visual Discovery OS in Lovable, a guided visual brand creation process for Arcbound clients. It starts by scraping the client’s LinkedIn and website with Firecrawl to read their positioning, tone and audience, then teaches them how design shapes perception in a short Perception Lab on neuroaesthetics, color, type and first impressions. From there they set their Brand DNA, work through 15 side-by-side taste comparisons, and get AI-generated color systems with roles and rationale, font pairings scored for readability, and logo directions, all exported as a creative brief our design team works from. Its approach heavily informed Graviten.
February
Steve Taylor
Creative brief, logo and visual identity, homepage design and hero video for withtalis.com, LinkedIn and newsletter banners.
“I love the fact that you have words for all of these feelings that I have.”
Steve Taylor, at his Phase 1 presentation, April 2026
“I came in with no expectations, and you exceeded them.”
Steve Taylor, April 2026
“Working with Arcbound has been amazing. Their creative instincts, structured process, and commitment to quality have made a real difference. They've helped bring clarity and cohesion across all my digital assets creating a unified platform that reflects my work and vision. I’m grateful for their partnership.”
Steve Taylor, on his EV Power Insights brand, 2025
“The Arcbound team has a unique ability to translate an entrepreneur's brand into something differentiated and scalable.”
Steve Taylor, CEO and co-founder of EV Power Insights
February
Turner Hoff
Creative brief, th monogram and logo system, brand guide and social templates.
February
2026 sales decks
Designed Arcbound's 2026 sales deck with ArcBase as the lead product, and the Graviten enterprise pitch deck.
January
Chris Pedregal
LinkedIn social graphics.
2025December
Amy Norman
Homepage design, then the recurring Postcards from Amy newsletter and social graphics.
“10/10 people. This is absolute gold. I love the topics, I love the voice and the writing. It pulled emotion right out of me reading it. LET’S GO!!!! I could never have done these on my own.”
Amy Norman, founder of Nellie, in the ArcBase deck
December
A leadership advisory firm
Brand positioning, a monogram and logo system, a design system brief and the homepage build.
December
Dr. Angelika Rampal
Rebrand: Dr. Angel's wordmark, podcast cover, visual identity and website design.
December
Matt and Sharan Miller
Logo, visual identity and the Empire Wealth Advisors homepage design.
“I love that. I really, really, really love it, actually.”
Sharan, on the Phase 1 visual identity, December 2025
November
Jonah Staw
Logo and visual identity, brand guide, site architecture and sitemap, homepage design in HTML, social graphics, and animated logo and intro concepts I made with AI video and pitched to Jonah in December 2025.
“The Arcbound team was relentless. Not just in the sales process, but in their continual desire to deliver quality work. I definitely pushed them and they rose to the challenge. I'm very excited with what we are launching together!”
Jonah Staw, founder
“This is great work. I love how the line drawing looks like it is getting drawn. Let’s use that as a motif. Well done.”
Jonah Staw, on his Phase 2 identity, January 2026
“You have really made the difference here. Countless texts and calls, hundreds of Figma comments and edits.”
Pierce Smith, Arcbound, on Jonah’s homepage, March 2026
November
Christine Perkett
Kickoff and discovery calls, then personal LinkedIn banner concepts set up to rotate with her Nova Method banner.
November
Denise Gosnell
Logo, favicon, brand style guide, slide deck template and social graphics.
“The Arcbound Team understood who I was, at my core, and helped me craft a brand that reflected how I show up in the world. Dedicated, caring, and thoughtful team that is consistently providing value.”
Denise Gosnell, founder, denisegosnell.ai
“I love the slide deck template. It is making my work so much easier.”
Denise Gosnell, February 2026
November
Jackson Brower
Instagram plan and aesthetic deck, B-roll shot list and social audit.
“I think you nailed it. I love the cohesive look of it. I think you were spot on about the weaknesses.”
Jackson Brower, on his Instagram plan, November 2025
November
Luxury Living
Brand guidelines and homepage design for a Barcelona and Gran Canaria rental property site.
November
Ian Tien
Podcast production for Tools for Tech Leaders: episode production docs with section timecodes, priority clip picks and notes for the editor.
November
Greenlight
Pitched and prototyped Greenlight, a mobile-first approval app that turns client sign-off on social content into a 30-second step: clients get a magic link by text or email, swipe right to approve and auto-schedule, or swipe left and leave structured feedback with quick chips like tone, branding or timing. The pitch also covered a shared content calendar, a team tab, SMS reminders and approval windows, and publishing to Meta, LinkedIn, X, YouTube and TikTok. It informed the app build at Graviten.
October
Digital Marketer certificate
I graduated from the OpenClassrooms Digital Marketer Apprenticeship on October 10, 2025, and the Certificate of Training was issued in Paris on December 16, 2025.
The projects along the way: a Google Ads campaign plan and Google Analytics tracking setup in July 2025; a creative brief, wireframe brief, email and social post for Flow, an invoicing app, in August; survey-based market research for Urban Sport, a customizable sneaker line, with five buyer personas and media recommendations, in September; an SEO audit, action plan and content calendar for TCC Entertainment’s site that same month; and an email program and campaign analysis for Blockter’s European streaming launch in October.
October
Ben Black
The PWRL launch spot and short-form video for Powerlaw, edited and revised by the video team I managed, with reels updated to the new PWRL brand.
October
Luke Iorio
Art-directed a visual identity designed by a contractor.
October
Nancy Armstrong
Final logo files.
“Arcbound didn't just design and build my website, they helped me build a brand. They captured the message and emotion behind my work and turned it into something clear, cohesive, and distinctly mine.”
Nancy Armstrong, founder
October
Ken Daigle
Arcbound built his visual identity and website, from the Phase One logo and color in October 2025 to the live site for his book, Unapologetic Manifestation.
September
KidSuper at New York Fashion Week
That New York Fashion Week I covered the Galen Cason pop-up at 355 Bowery when it opened on September 13, 2025, and the next day I went to the KidSuper show. These are from the crowd outside KidSuper.
I planned the week from a master list I kept of 42 events between September 2 and 17, from public pop-ups like Kith Ivy at Grand Central and the Jacquemus boathouse takeover in Central Park to RSVP showrooms, runway shows, afterparties and invite-only nights like the CFDA kickoff gala at the Rainbow Room.
September
Hope Johnson
LinkedIn page audit, newsletter production for The Navigator, social graphics and a direct mail card.
September
Akshay VS
Visual identity and brand kit, then a creative brief for the 2026 refresh.
September
Vital Discourse
Podcast logo, cover art, visual brand guide, channel banner, print cards and social templates. In 2026 the team also took on their Vital Discourse newsletter and is building an agent from their brand strategy, guidelines and voice.
I built the brand behind the show, and the channel grew from zero to 40,000 YouTube subscribers in its first year.
“I love that logo now. It’s growing on me more and more. And, you know, I just love it.”
Dr. Ben Cilento, on the podcast logo, October 2025
“Thank you, Eli, for your leadership on this design.”
Blaire Kotsikopoulos, Arcbound, at the approval call, October 2025
September
Antony Karabus
Wordmark and color options, homepage design, LinkedIn audit and profile updates.
September
Graviten brand system
Built the Graviten brand system on my own and documented it in the brand style guide in September 2025: the mission and principles, the comet icon and its variants, the wordmarks, the color palette, gradients and gradient imagery, and type.
September
Galen Cason
Event photography and video at the designer’s New York Fashion Week pop-up showroom at 355 Bowery, which opened on September 13, 2025, plus posters for the pop-up and the webpage cover video.
September
Little Duckies
Logo and graphics for a daycare.
August
The Creative Direction Playbook
I wrote down how I run creative direction at Arcbound: a nine-step system from fit and discovery through moodboards, identity, real-world application, the website and a 40 to 60 page brand kit. That summer I also built our first automations in n8n, including a discovery bot and a flow that drafts strategy and visual exploration decks.
August
Arc Launch in n8n
That summer I rebuilt Arc Launch as an n8n workflow: it took a client’s discovery and produced their Arc Launch discovery document and a content strategy deck, and in August I recorded the whole automation running end to end. These workflows set up the creative builds we later made in Lovable, and those became the self-serve model.
August
Luis Pagan
Client calls on his visual identity and brand guidelines, then the newsletter design and template handoff.
August
Rob Follows
Design discovery, questionnaire and logo rounds.
August
Sail ME
Photo and drone shoot for Sail ME, a sailing charter out of Ogunquit, Maine, and the web landing video cut from the drone footage.
July
Graviten
I became Graviten’s Creative Director in July 2025, and that October I directed its launch. I built the identity from the ground up, mapped the visual language and directed the UX, and I lead the design team across the logo, color, typography, website and social assets. Graviten shared my launch post with the line “There’s no ceiling for Eli Wright.”
I also lead product and creative direction on the Graviten app as a lead contributor. Its brand builder takes a loan officer from personality and color through palettes, type, logos and a style guide to social assets ready to post, and its content engine runs topics, ideas, drafts, compliance review and scheduling.
“He was a total savage on this with the Graviten website to get it where it landed, given his eye and feel for taste.”
Bryan Wish, November 2025
July
Rebuilding the Arcbound sales deck
Three months later I rebuilt it as The Offer 2025, more than a hundred pages built around Arcbound’s three service arcs. Define is the Arc Launch. Activate is the recurring content work across newsletters, podcasts, video, social and books. Support covers website maintenance and community management, and a closing section speaks to enterprise teams.
Every service has its own client journey with the challenge, the approach and the results, from Sean Magennis and Julie Rosenberg to Jeff Gothelf, Founders in Arms, Steve Taylor, Scott White and Charlene Li.
July
Raj Singh
Social media graphics brief and LinkedIn graphics.
July
Kevin Donnelly
Logo and brand kit.
“So I like this clean, simple, one-color right there. Boom. I’m done. That’s good. I love it.”
Kevin Donnelly, on his logo, adjusted live on the call, August 2025
July
Carrie Freeman
Brand kit with logo, creative guidelines, deck template, LinkedIn banners and templates, and business cards.
“You just blew my mind. You’re doing so good.”
Carrie Freeman, on her Phase 1 brand kit, August 2025
June
Meet Eli Wright
CanvasRebel ran a Q&A with me about where I come from, how I work and what I’ve built.
June
Creative automation in n8n
In May 2025 I started building Arcbound’s creative automation workflows in n8n. By June one was running for Getzler Henrich, drafting ten LinkedIn post ideas at a time for Mark Podgainy and Luke Andrews, from quote cards to carousels, and filing them straight into their folders for the team to edit.
June
First Heritage Mortgage
Through Graviten I supported FHM at the leadership level, managing the creative team behind their personal branding program content, website graphics, the brand style guide and scope reset, and the email signatures for their loan officers.
“It's been incredible to see how the Arcbound team has risen to the occasion to make our corporate brand feel so personal. We are excited to see their support using technology across all of our loan officers.”
Erica Goodwin, SVP Corporate Marketing, First Heritage Mortgage
“I really love the logo usage page. It’s beautiful. It’s a work of art.”
Lindsay Kempter, First Heritage Mortgage, March 2026
“We have already started using and referencing it for all of the refreshed assets we’re making.”
Lindsay Kempter, on the final style guide, April 2026
June
John Grover
Rebrand logo and colors, then newsletter design.
“The Arcbound team is scrappy, fun, connected, and thoughtful. They have made my ongoing brand possible and I love our partnership.”
John Grover, operator, investor, author of Three Streams
May
The Invisible Tax of Bad Branding
In May I wrote a guest article for Bryan’s newsletter about Arcbound’s rebrand: what I learned as a creative partner on it, and how we turned the idea into a visual system. Bryan shared it, calling me “one of the most driven and fast-growing talents on our team.”
May
Arcbound’s marketing and sales deck
I led the design of Arcbound’s new marketing and sales deck with our designers Shreejata and Tanvi. Bryan’s note afterward: “thanks for the hard work on this marketing/sales deck and leadership with the team.”
May
John Belizaire
Co-wrote the Soluna website proposal, then personal brand visual identity and social graphics for John.
May
Berkeley SkyDeck
Worked on the keynote deck for Build a Brand That Opens Doors: A Workshop for Thought Leaders in the Making, Arcbound’s workshop for founders in the Berkeley SkyDeck accelerator. It walks through what a personal brand is, why to build one, the four brand pillars, building a community, and two breakout workshops for founders to define their own ownable message.
April
Arcbound 2.0
In April we launched Arcbound 2.0, the rebrand I worked on as a creative partner. That summer Bryan wrote about the sales assets I built for the team.
April
My first Arcbound sales deck
In April 2025 I made my first sales deck for Arcbound, The Offer. It walks a prospect through who we work with, why building a personal brand alone stalls, what Arcbound offers, the two partnership tracks and a run of client case studies: Steve Taylor, Nir Eyal, Mark Green, Charlene Li, Jeff Gothelf and Immad Akhund’s Founders in Arms podcast.
Paris Fashion Week
In 2025 I went to Paris Fashion Week, after two seasons of New York Fashion Week with TCC.
March
Immad Akhund and Rajat Suri
Clip production, captions, podcast reports and clip selection.
With his co-host Raj Suri on Founders in Arms, the show grew its LinkedIn following 60%, engagement rose 15% quarter over quarter, and Immad reached more than 300,000 impressions a month.
“The Arcbound Team consistently rises to the occasion through strategic thinking, execution, and strong teamwork to support the Founders in Arms show.”
Raj Suri, co-founder of Lyft, founder of Presto
Immad Akhund
Now: CEO, Founder @Mercury, Host of the Founders in Arms Podcast, & seed investor
April 2025
We just closed our $300M round, valuing Mercury at $3.5B. Beyond the capital itself, there are two strategic advantages I’m particularly excited about:
The VC Portfolio Network Effect:
One fascinating pattern we’ve discovered: when a VC invests in Mercury, their portfolio companies are much more likely to become our customers.
Our analysis showed that for Andreessen Horowitz and CRV (early investors in Mercury), over 50% of their portfolio companies use us. This happens despite these VCs not actively pushing Mercury - there’s some natural alignment that occurs when they have skin in the game.
This is why I’m thrilled to add Sequoia and Spark to our cap table. As Hiten Shah pointed out on our recent podcast, “There’s massive incentive alignment when investors can get you customers.” When they bring you customers, your revenue grows, your valuation increases, and everyone wins.
This wasn’t accidental. At the seed stage, I deliberately built relationships with 60 investors who had large portfolios. I targeted firms like SV Angel and Liquid2 specifically because they had 100+ companies that could potentially use Mercury.
The Valuation-Talent Paradox
The biggest driver for this raise was actually talent acquisition. When you’re scaling rapidly (we’re growing from 780 to 1000 people this year), valuation matters for equity packages.
Here’s the counterintuitive part: You’d think employees would prefer joining companies with lower valuations to maximize their upside. But in reality, higher valuations actually help attract more talent.
People see a $3.5B valuation versus our previous $1.6B and think “this company has made it” - it’s a signal that reduces perceived risk. These external validation signals genuinely influence hiring decisions.
For startups at our scale doing about 4% stock-based compensation annually, valuation makes a real difference in our ability to compete for top talent.
Kleiner Perkins sold their stake back to Sahil Lavingia for $1.
After raising a $7M Series A, Gumroad couldn’t close a Series B. Despite growing steadily (~60–80% annually), VCs didn’t see hypergrowth. Sahil calls this the real VC trap: being “good but not great.”
Instead of selling or shutting down, he downsized, ran lean, and made Gumroad profitable. A few years later, Kleiner reached out:
“We’d be interested in selling our stake back to you for one dollar.” That was the entire email.
Why would a top-tier VC do that?
Because VC firms have fund lifecycles. Holding small stakes in profitable-but-not-unicorn companies creates friction, extra admin, illiquidity, and limited upside. Plus, they wanted the tax write-off.
Today, Gumroad runs like a mini public company: profitable, lean, distributing dividends, and running share buybacks via open auctions.
Early investors who got in at $0.60 have sold some of their shares back at $4+.
There’s real math behind this “third path” between unicorn success and total failure. It demands strong unit economics and ruthless operational discipline but it works. Most founders don’t even consider it.
We’re taught to think binary: unicorn or bust. But the middle path (profitable, sustainable, customer-first) can often win in the long run.
More insights from Sahil Lavingia (Founder & CEO, Gumroad) on last week’s Founders in Arms episode. Link in comments.
- Founders in Arms podcast
- Founders in Arms on TikTok
- Founders in Arms on YouTube Shorts
- Founders in Arms on Instagram Reels
March
Mark Green
LinkedIn quote cards, carousel templates and a CTA slide.
Over 2024 we published 160 posts for Mark, one reached more than 80,000 impressions, and he gained more than 2,400 followers.
“I've witnessed Arcbound evolve from a one-person operation to a team of 15+ professionals. The resilience, fortitude, adaptability, and expanding expertise they've demonstrated has been remarkable to observe, especially from my perspective as a leadership coach. Meanwhile, Arcbound has transformed my own professional journey in ways I didn't anticipate.”
Mark Green, speaker, author and executive coach, 2025
When seven people died from a crisis his firm didn’t cause, Johnson & Johnson’s CEO James Burke, did something many CEOs would never dare:
He took ownership anyway.
In the fall of 1982, seven people in Chicago died after taking Tylenol capsules. Someone had removed the bottles from store shelves, injected them with potassium cyanide, and returned them to stores.
Johnson & Johnson had no involvement in the contamination since the tampering happened long after their product left the factory. Although Burke easily could have pointed fingers or hidden behind lawyers, he chose total accountability instead.
He immediately ordered a nationwide recall of 31 million bottles of Tylenol, an estimated $100 million worth (approx. $344 million in today’s dollars). He cooperated fully with the media, addressing the crisis head-on and keeping the public informed. He made the problem his, and the company’s, to solve.
Burke’s response has since become a gold standard for crisis management, cementing his legacy as one of history’s greatest business leaders.
This is what true accountability looks like: not deflecting blame or minimizing damage, but stepping forward to own crisis situations, even though you didn’t necessarily create them.
March
Jeff Gothelf
Social graphics and newsletter graphics.
February
Scott White
Social graphics, plus filing his brand guide and final logos.
“The Arcbound team proved to be thoughtful, strategic, and capable execution partners who helped elevate my work. I've always dreamed of sharing my Life Is Too Short message with diverse audiences, and now I feel confident in my branding and message when directing people to my digital presence.”
Scott White, chairman of Invesque, speaker and bestselling author, 2025
January
eliwright.co
In January 2025 I launched eliwright.co, which I designed and built in Framer, with a resources page of tools and inspiration our design team still uses. Before it I worked through a personal brand workbook that landed on one word: builder.
January
Tony Lillios
Rebrand with leaf mark and wordmark, website design, then social graphics.
“The Arcbound team expertly, dare I say magically, brought voice and visuals to how I am standing and showing up in the world. It was almost in disbelief when I first looked at my site and I thought, "YES, that's ME!"”
Tony Lillios, leadership coach, on lillios.com and alivacoach.com
“It’s more than just looking great. It’s that it looks like me.”
Tony Lillios, on his social graphics, May 2026
January
Tim Springer
Website sitemap, visual identity, LinkedIn banners and newsletter covers.
“I was first a client to build out my 1to100 brand, then decided to partner in Arcbound and Graviten, to build the technical infrastructure and scale high quality personal branding to tens of thousands of careerists.”
Tim Springer, founder of 1to100 and Level Access, Arcbound partner
“A trusted referral through YPO led me to Bryan and the Arcbound team. After just our second conversation, I moved forward on trust alone, and they’ve exceeded every expectation since. With a technical background and two decades of brand-building at Level Access, I set a high bar. Arcbound cleared it with ease. I’ve been particularly impressed by the holistic experience: Anton’s technical precision, Blaire’s strategic leadership, Bryan's strategic introductions, and the team’s ability to design a brand that captures my mission to help scale companies to $100M and beyond. I’m excited to have them in my corner as the next chapter of my brand unfolds.”
Tim Springer, April 2025
January
Ted Carter
Creative brief, LinkedIn profile updates and email signatures.
January
Mike Lloyd
Visual identity and LinkedIn graphics.
January
Sean Magennis
Website sitemap, visual identity, social graphics and business cards.
“At the heart of Arcbound is perseverance, resilience, and strategic thinking about a set of industries that need tremendous shakeup. As a client, advisor, and mentor, I’m proud to associate with them and help them build their future.”
Sean Magennis, former Global President of YPO, in the ArcBase deck
“Eli Wright, you are a pleasure to work with.”
Sean Magennis, on LinkedIn, May 2025
“Arcbound didn’t just build a brand. They brought my essence to life. From the design to the messaging to the final website, every detail captured who I am with precision and heart. Seeing myself so powerfully and authentically reflected in my brand is both energizing and inspiring. I can't wait to bring it to the world with the incredible Arcbound team by my side.”
Sean Magennis, on his brand and website, 2025
January
Linda Stasi
Creative coordinator on her Arc Launch and website package.
2024December
Arcbound’s first systems
My first year at Arcbound was as much about process as design. By December I had designed our Upstream sales deck, prototyped a new Arcbound landing page in Framer and written our newsletter SOP, and in January I wrote the visual identity SOP to cut revision rounds. One teammate wrote that she “couldn’t have launched two new newsletters for two separate clients on the same day” without me.
December
Corey Manicone
Social graphics.
December
Hillary Mager
Newsletter design.
December
Joe Pak
Visual identity, logo and newsletter design.
December
Julie Rosenberg
Logo, visual identity and homepage design mockups.
November
Ilene Smith
Visual identity, newsletter design and social graphics.
October
Charlene Li
LinkedIn audit, speaker kit, reels, then the Leading Disruption podcast brand: logo suite, colors and episode covers.
Results in the ArcBase deck: 9,000 new newsletter subscribers in 18 months, 18,000 new social followers, and 23,600 views on her top LinkedIn newsletter.
“Arcbound has been my brand, marketing, and thought leadership partner for 3+ years. They are innovative, strategic, adaptable, and willing to do what it takes to help me succeed. Their work has led to multiple speaking and client engagements, and I couldn’t be more excited about their direction.”
Charlene Li, NYT bestselling author, in the ArcBase deck
“You did an awesome job, and this is such an impressive marketing piece!”
Renee Strom, Charlene Li’s speaker agent, on the speaker kit, June 2025
“The Arcbound team has impressed me at every step. From developing my branding to amplifying my voice across platforms, they've consistently delivered exceptional quality. I never thought one vendor could provide such comprehensive, high-caliber support across every dimension of my personal brand, yet they continue to exceed expectations and improve with each project.”
Charlene Li, founder, speaker and strategic advisor, 2025
- Speaker kit, June 2025
- Reel folder, November 2024
- Newsletter on Beehiiv
- Vertical clip on AI governance, LinkedIn
- Live site: charleneli.com
October
Greg Vetter
Rebrand concepts, short-form clips and captions from a CBS segment, a PR interview and DC Startup and Tech Week.
October
Reid Tileston
Brand guidelines, a Beehiiv newsletter template and social graphics.
October
Getzler Henrich
LinkedIn social graphics (quote cards, carousels, infographics) for the firm and its partners, then an n8n workflow that drafted post ideas for Mark Podgainy and Luke Andrews.
September
OpenClassrooms
In September 2024 I started the OpenClassrooms Digital Marketer Apprenticeship, a competency-based, registered US apprenticeship that I worked through alongside my job, with on-the-job training on real marketing work and a mentor reviewing each project.
September
Street interviews for TCC
September
Jim Fielding
Book-excerpt cards with a faded background behind the passage.
“With that faded background where we’re actually pulling a passage out of the book, I think that’s super cool.”
Jim Fielding, on his book-excerpt cards, September 2024
September
Nir Eyal
Content distribution plan and framework.
September
Jess Yuen
LinkedIn banner and quote card templates, revised with her over several rounds.
September
Nick Doyle
Case-study set, LinkedIn banners, quote cards, an infographic and carousels.
“The Arcbound team delivered exactly what they promised with exceptional quality and consistency. Their team not only executed the service flawlessly but also provided significant introductions to others in their network, creating an extremely value-added experience.”
Nick Doyle, 2025
August
Todd Vande Hei
LinkedIn banners, social graphics and short videos.
August
Dilan Gomih
Quote cards, carousels and a short-form video series edited through four rounds.
“Eli, this is really cool. Thank you for putting these together.”
Dilan Gomih, on his quote cards and carousels, August 2024
August
Tony Schwartz
Brand guide, newsletter design, presentation graphics and social graphics.
“We love your work on the organizational quadrants and would love to be able to edit and re-use them in presentations.”
Sarah Keefe, The Energy Project, March 2025
August
Morad Tahbaz
Arcbound built a gallery site for his wildlife drawings of Iran’s endangered species.
July
A biotech founder and author
Social content and short-form video, including TEDx and podcast clips, newsletter design, then a brand and visual asset handoff for her book launch.
“Love it, with the music and captions! Thanks Eli!”
The client, on her TEDx video, November 2024
July
Nawal Roy
Rebrand wordmark and brand guide, then newsletter design, social graphics and video.
July
Peter Kuperman
Instagram audit, social graphics and in-app reels.
July
Rohit Bhargava
Book-launch speech clips and captions, then a custom GPT content agent for his LinkedIn posts.
“The Arcbound team has been an exceptional partner in helping bring our Non-Obvious brand to life through engaging content and thoughtful strategy. Beyond our core engagement, they have consistently brought additional value by helping to think through all the extensions of our brand, from launching our podcast to growing our popular annual book awards program. Their consistent ability to show up as collaborative and invested allies has been a game changer for helping us take the Non-Obvious brand to the next level.”
Rohit Bhargava, founder of the Non-Obvious Company, 2025
June
Arcbound
When TCC’s social accounts were taken down, our client funnel went with them. In the middle of that, beehiiv founder Tyler Denk shared a post about Arcbound looking for someone like me. I joined in June 2024 as Social Media and Creative Coordinator, making short-form video and social content for clients, and in August I became Creative Lead and Brand Architect. I recreated the Arc Launch template from scratch, I lead the interviews and the brand strategy behind each launch, and I’ve worked on more than 170 brands there.
My first Arcbound bio introduced me as the person making sure each client’s social content fit its brand guidelines and got results, and it ended with me: living in Phoenix, playing basketball, trying new restaurants, two years into Brazilian jiu-jitsu, and naming The Creative Act by Rick Rubin as my favorite book.
“From day one, the Arcbound team made their impact felt. Their sales process wasn’t just thoughtful, it was strategic and deeply value-driven. They didn’t just talk brand; they helped us land customers now contributing over $250K annually. With sharp content strategy and execution, they got our message in front of exactly the right people, at exactly the right time. Arcbound didn’t just amplify our voice, they aligned it with our long-term vision at Cruser Mitchell.”
Bill Mitchell, Cruser Mitchell, April 2025
“I met the Arcbound team early in their journey, and even then, they stood out. They asked the bold, uncomfortable questions most shy away from, and in doing so, helped me distill not just my message, but what I truly stand for in the world. They brought clarity to my story, helped me see my path with new perspective, and challenged me to own it fully. Watching their evolution, through grit, creativity, and resilience, has been nothing short of inspiring. They’re growing into a world-class team, and I’m genuinely excited about what’s possible as we explore ways to partner in this next chapter.”
Misty Dykema, Simantel, April 2025
“The Arcbound team was instrumental in guiding me from confusion to clarity about my path forward. They truly understood who I am and helped me articulate my identity in a way that allowed me to build multiple congruent business entities. Their consistent support has been invaluable to my success.”
Brandon Green, CEO of the Alchemy of Money, 2025
“Bryan and Arcbound are amazing. They have strong foresight into the future of where PR is going. They work with some of the best brands. If you have a chance to work with them, I'd definitely take it.”
Daniel Kivatinos, YC founder, JustPaid and drchrono
“I was one of Bryan's very first clients in 2018-2019 for the launch of my first book. Then I pushed him to build his business. To see where it is 8 years later is very special. I've never met a more passionate team.”
David Schnurman, CEO of Lawline, author
June
An education creator
A YouTube plan, visual media recommendations, TikTok trend research and social graphics.
June
A consumer brand founder
Instagram reels with B-roll and captions, photo selection by post theme, and sample reel formats for a consumer brand’s launch season.
“We cracked the code!”
The client, on the final content batch, 2024
“Truly, this has been our best quality execution.”
Blaire Kotsikopoulos, Arcbound, 2024
June
Dave Hersh
A creative brief with typography and palette, and a set of 21 social graphics.
March
HoopCulture
Social media management, video shoots, UGC and community giveaways for a basketball apparel brand, including my reel from the SJU girls basketball camp and the sponsorships behind its product reels, which I set up.
February
TCC in the press
In February 2024 a feature on TCC Entertainment told how Shark Media fused into TCC Talent, with more than 250 creators and an audience of over 300 million, and named me alongside Ilias and Phil Osae-Addo. Ilias shared it on LinkedIn. In 2026 NY Weekly described me as the CEO of Shark Talent, whose network of creators helped TCC grow.
February
Grandjet
Marketing for Grandjet, a private jet charter company, including a visit to the airfield on February 28, 2024. Alongside Gulfstar and Grandjet I also started The Jet App.
2023September
Gulfstar Air Charters
In 2023 I worked with Gulfstar Air Charters, a private jet charter company, as Digital Brands Manager: social media strategy, paid ads, influencer marketing, graphics, video, newsletters and the blog. Its team page still lists me.
September
New York Fashion Week
With TCC I covered New York Fashion Week in 2023 and again in 2024, with media passes and an interview with eBay at the Bowery Showroom about fashion week as a creative outlet. It was my way into the fashion world. Closer to home we covered Phoenix’s 602 Fashion Week and the US Polo Championship.
September
AZVA Studios
Creative direction and photography for an AZVA Studios streetwear editorial, shot in an empty office in “Sorry, I’m not coming in today” tees.
July
Celebrity boxing
TCC sponsored a fighter at a celebrity boxing event, and I covered the night from ringside with a media pass.
April
Swing for Mexico
On April 14, 2023 the Consul General of Mexico in Phoenix, Jorge Mendoza Yescas, sent me a signed letter inviting me, as TCC Entertainment’s representative, to the second Swing for Mexico golf tournament, raising funds for women entrepreneurs and students of Mexican origin in Arizona. I ran its influencer marketing, and we sold every sponsorship two weeks before the April 27 event at Grand Canyon University. The consulate’s press secretary wrote: “I highly recommend the work that Eli Wright and the TCC team provided for my organization.”
February
Leigh Steinberg’s Super Bowl party
In February I walked the red carpet at Leigh Steinberg’s Super Bowl party in Phoenix with creators from the TCC roster, including Ygnaz, who has more than 4 million followers, and with TCC co-founder Ilias Anwar.
January
Marketing with TCC
In January 2023 I built Marketing with TCC, the deck we pitched brands with: social media management and paid ads on every platform, UGC, original video including commercials for HyperX, press and talk show booking, TikTok clipping, and influencer marketing across a network of more than 350 creators and 400 million followers.
January
TCC case studies
The deck closed on our case studies: UGC that cost less than $2 per 1,000 views, relatable content that didn’t feel like ads, and sound promotion for labels and artists, where one trend grew into hundreds of thousands of videos and more than a billion views. Each creator also got a page of their own analytics, like Florina Toma, with 8.1 million followers and 20 million likes a month.
2022December
Little Bricks Charity
For the holidays TCC ran a toy drive for the Little Bricks Charity’s Wishlist Wipeout with 20 creators from our roster, helping build big smiles for 10,000 hospitalized kids. The donation page passed $20,600 from 221 donations, and that December The Washington Post covered the charity. In all, the drive raised nearly $30,000 for kids in hospitals, drew more than 2 million views and put 10,000 toys in kids’ hands, with coverage from five local news stations. We also raised money for Project Iftar, feeding families in the Middle East.
November
Arizona Entrepreneurs
Shark Media got me invited to founder events around Phoenix, where I was usually the youngest person in the room. In November I walked the Arizona Entrepreneurs red carpet.
November
TCC creator analytics
In November 2022 we put together TCC’s creator analytics deck, 39 slides on the creators we worked with, their reach, engagement and audiences, so brands could see what a campaign would get. Ashley Keno’s videos drew 97 million views in 28 days, Alexomar had 536,000 followers, and Cooper Cunningham’s posts passed 2.5 million views.
September
TEGNA
In September 2022 I joined TEGNA in Phoenix as a Digital Ad Operations Specialist. Through June 2024 I set up and ran hundreds of online campaigns a month in Salesforce and Placements.io for local and national advertisers across its stations in Texas, Indiana, California, Tennessee and Georgia, between $800,000 and $1.3 million a month for advertisers like Wells Fargo, Nissan and McDonald’s, much of it for Fortune 500 companies. I watched each campaign’s delivery from start to finish and optimized as it ran, down to changing the targeted zip codes, worked with Sales on every launch and with Yield Management on margins, read the daily reporting to catch problems early, and pulled flight data from Salesforce into Excel to track every creative. I scheduled streaming and connected TV ads in FreeWheel and Madhive, on services including Prime Video, Hulu, HBO Max and Peacock, edited the HTML tracking code for clicks, CPM and impressions, and checked every VAST tag and MP4 file against spec. On my own time I did brand and content work for independent brands like AZVA Studios.
August
Shark Media merges with TCC
In August 2022 Shark Media merged with TCC Entertainment, one of the clients I worked most closely with, bringing its creators onto TCC’s roster. TCC bought it for a five-figure sum. It was my first exit. The photos below are from Los Angeles on June 16, 2022, while the deal was coming together. A month later we finished the TCC Brand Bible.
March
Tapped
From March 2022 to March 2023 I was digital marketing manager for Tapped on contract, marketing the Web3 networking platform to artists and performers through social media and search.
February
Knowsmoke
From February 2022 to March 2023, starting as an intern while at Arizona State, I was media manager at Knowsmoke, a biotech startup, marketing its thirdhand smoke test kit to consumers and to businesses in the automotive industry. I built a brand archetype that matched its mission, a marketing funnel around that story, and a professional tone of voice that earned trust through ethos, pathos and logos. I helped shape and run the social strategy, built ad campaigns on LinkedIn, Instagram and Facebook on about $7,000 a month in ad spend, A/B testing my own creatives, updated the website copy, wrote weekly blog posts, articles and monthly newsletters for customers and industry partners, growing our email list month over month, measured and reported on our Facebook, Instagram and Google ads and influencer campaigns, filmed original content and UGC, made the graphics and videos in Photoshop, Premiere and Canva, and owned the brand’s social guidelines and voice.
I wrote the copy for its app and website and made its 3D product renders in Blender, and about halfway through I moved into a lead role, directing a team of designers across the site, the app and our content while managing the monthly budget. After I started scaling its LinkedIn, Automotive Ventures voted Knowsmoke most likely to have a billion-dollar exit in the next ten years and featured it in their magazine. In 2023 I wrote its brand book. Two pieces of the work are still on LinkedIn: the survey graphic showing 83% of used-car shoppers think a smoke-free car is worth more, and the “90% of US adults don’t allow smoking in their home” ad.
- Knowsmoke on LinkedIn, February 9, 2023
- Lane Goedhart on LinkedIn, April 4, 2024
- My article, The Home Depot Partners with Knowsmoke to Become First US Big Box Retailer to Offer Thirdhand Smoke Testing Solution
- My article, Knowsmoke and Dealer.com Partner for Smarter Vehicle Condition Reporting
- My article, Ensure a Safe and Healthy Car Rental Experience on Turo
- My article, U-Haul Goes Nicotine-Free
- My article, Uncovering the Hidden Dangers of Ozone Treatment for Thirdhand Smoke in Vehicles
- knowsmoke.com, the site I worked on
- The Knowsmoke app
- Knowsmoke on LinkedIn, which I managed
- Knowsmoke on Facebook, which I managed
- Knowsmoke on Instagram, which I managed
2021July
TCC Entertainment
In July 2021 I joined Ilias Anwar at TCC Entertainment, The Creator Collective, the company he started in 2017, as co-founder and marketing manager, and stayed through June 2024. I ran our clients’ social channels, websites and paid campaigns in Meta Ads Manager and Google Ads, wrote brand guidelines matched to each client’s archetype, and directed content for every stage of the funnel, working with social channel owners, brands, influencers, PR and media teams.
I started TCC Talent, our influencer marketing arm, which we billed as the fastest growing influencer marketing firm of 2021, and ran creator brand deals and UGC from start to finish with brands and talent like the NFL and its players, Disney actors, HyperX, Zara, Fashion Nova, Universal Music and Sony Music, and even government bodies. Over time we ran campaigns with more than 350 artists, athletes and influencers with over 400 million combined followers, gave media and marketing help to Green Tea Studios, The Indonesian Creative Collective and venues in Los Angeles, and I led a team of more than 15 videographers, social media managers, copywriters, designers, account managers and ad ops specialists. We hosted networking events in New York and LA and covered red carpets and concerts across the country. I built TCCEntertainment.com, grew @TCCEntertainment past 800,000 followers across platforms, and in 2023 our content passed 1 billion organic views, which we turned into case studies for ad creative. In June 2022 Ilias ran a feature on me: Meet the 20 Year Old Taking Over Social Media Marketing.
The TCC Talent roster: 113 creators, 160 million combined following
| Creator | Niche | Following | Based |
|---|---|---|---|
| Colten Macauley | Lifestyle, fitness / comedy | 15M | CA / CAN |
| Kuya Nash | Lifestyle, model | 12M | CAN |
| Ibineizer Giro | Model, life trens | 8.6M | EU |
| Samahi (FTTWINZ) | Lifestyle, comedy skits | 7.5M | CA |
| Holden Davenport | Lifestyle, comedy | 6.5M | CA / OK |
| JustBeingKareem | Lifestyle, soccer | 6M | AZ |
| Jayders | Skits, comedy | 5M | CA |
| Yurick T | Lifestyle, comedy, fashion | 5M | CA / TX / NY |
| Sorelle | Music, acapella | 3.9M | OH |
| Dan Chizi | Lifestyle, comedy | 3.4M | US |
| CloutRussian | Lifestyle, general | 3M | FL |
| CodeNameJesse | Skits, comedy | 3M | NY |
| Termeir Hill | Lifestyle, skits | 2.6M | IL |
| Florina Toma | Model, travel | 2.5M | N/A |
| Shafar Delgado | Lifestyle, dancing | 2.5M | NY |
| Hayden Jang | Lifestyle, skits | 2.4M | CA |
| Ahley Keno | Lifestyle, humor | 2.3M | EU |
| SheLovesMufasa | Lifestyle, skits | 2.2M | FL / NY |
| Underdoglit | Lifestyle, interviews | 2M | OH |
| Chelsea Oku | Beauty, review | 1.8M | CA |
| Zayfoh | Humor, gaming | 1.8M | OK |
| JustCoopDog | Lifestyle, skits | 1.8M | AZ |
| Austin Boiler | Lifestyle, quotes | 1.8M | CA |
| Yung Vec | Lifestyle, humor | 1.7M | TX |
| Adrian Siup | Spanish, humor | 1.7M | MX |
| YGnaz | Lifestyle, skits | 1.6M | US |
| K1ng Cringe | Lifestyle, pranks | 1.5M | CA / OH |
| Selfgoddd | Lifestyle, life advice | 1.5M | US |
| Kupid | Lifestyle, general | 1.5M | FL |
| Prince Yuno | Music, promotions | 1.4M | N/A |
| Zaire Gardner | Lifestyle, humor | 1.4M | NJ |
| Cando | Lifestyle, skits | 1.4M | TX |
| Lonney Tunes | Lifestyle, skits | 1.3M | TX |
| WiseOldWords | Quotes, inspirational | 1.3M | N/A |
| Tiinaiya | Lifestyle, dancing | 1.3M | VA |
| Rayann Cabral | Lifestyle, general | 1.3M | CAN |
| Carson Johns | Lifestyle, vlogs | 1.2M | UT |
| TheyKnowGeo | Lifestyle, general | 1.2M | FL / NJ |
| Marques Hall | Comedy, skits | 1.2M | VA |
| T Jordan | Lifestyle, model | 1.2M | DMV |
| JJsanimewrld | Lifestyle, general | 1.2M | CO |
| Sage Bender | Sports, mma | 1.1M | FL |
| Dax Flame | Lifestyle, skits | 1M | CA |
| Loganwithanf | Fitness, humor | 1M | TX |
| Cedric Spahr | Informational, facts | 1M | FL |
| Austin Mills | Sports, basketball | 1M | US |
| Kaleb Ohlemacher | Model, mens health | 1M | CA |
| Kylie Spaid | Lifestyle, animals | 900K | AZ |
| Jasper Harvery | Lifestyle, poguelife | 900K | SC |
| LID | Memes | 800K | FL |
| Ben Da Don | Lifestyle, comedy skits | 800K | CA |
| Sneakz | Lifestyle, social media icon | 800K | FL |
| Kwame Sarfo | Lifestyle, music | 800K | GA / CA |
| itzbrenden | Informational, quotes | 800K | EU |
| Suraj ajv | Lifestyle, interviews | 800K | EU |
| Michael Whitt | Fitness, motivation | 800K | FL |
| DZTwisted | Gaming, story comedy | 700K | VA |
| Dyllie | Gaming, tech reviews | 700K | TX |
| Kyle The Creator | Lifestyle, comedy bits | 700K | FL |
| Kyle Davenport | Lifestyle, general | 700K | CA |
| Brady Arthur | Lifestyle, pranks | 600K | CA / IN |
| Dorian Loves Eggs | Lifestyle, skits | 600K | MA |
| Alexomar | Lifestyle, dancing | 600K | US |
| Itsmohammed | Lifestyle, pranks | 600K | CA |
| Jacksoneyre | Lifestyle, charity | 600K | US |
| Tito Suave | Lifestyle, comedy | 550K | FL |
| SGO Kai | Lifestyle, nightlife | 500K | FL |
| Christian Kromer | Pranks, gaming | 500K | TX |
| Trevor Abney | Lifestyle, skits | 500K | MO |
| Mei | Anime, cosplay | 500K | EU |
| Shawn Cole | Sports, basketball | 500K | MA |
| Zane Sproat | Lifestyle, model | 500K | FL |
| ian osh @originalparadigms | Model, fashion/streetwear | 500K | CO |
| Call Me Manny | Lifestyle, comedy skits | 450K | FL |
| SniperSaiyan | Gaming, gta 5 | 400K | FL |
| Avi Dixit | Lifestyle, comedy | 400K | AS |
| Shayne Boyle | Lifestyle, trickshots | 400K | NY |
| Jerimiah Dolan | Lifestyle, general | 400K | CA |
| ID SAM | Lifestyle, general | 400K | CAN |
| Ashley Wilson | Model, real estate | 370K | FL |
| JP The Storyteller | Lifestyle / Fitness, story comedy | 350K | CA |
| Alexander York | Fitness, workout tips | 350K | SC |
| Seth Goblin | Lifestyle, pranks | 350K | CA / IN |
| Mindsquire | Lifestyle, pranks | 350K | CA / IN |
| Tiggsy Smart | Fashion, trends | 300K | EU |
| IGBandits | Lifestyle, party / clubs | 300K | FL |
| Nick Pinsel | Lifestyle, photography | 300K | NY |
| AUZZO | Music, pop | 300K | CAN |
| Ben Langz | Comedy, skits | 300K | VA |
| KrisThompson | Lifestyle, interviews | 300K | OK |
| Zaire SZN | Lifestyle, skits | 300K | US |
| Benoit | Lifestyle, canada | 250K | CAN |
| Donwiil | Lifestyle, comedy bits | 250K | CA |
| Scotty Hunter | Lifestyle, pranks | 230K | OH |
| Syrian Psycho | Model, life trends | 200K | CA |
| Dylan Wagner | Lifestyle, fitness | 200K | UK |
| King Sean | Lifestyle, music | 200K | US |
| Was.zurh | Anime, general | 200K | US |
| JeffTheMVP | Gaming, fortnite | 150K | CA |
| Carson Berry | Lifestyle, country | 150K | GA |
| TheWetSlap | Podcast, all topics | 120K | FL |
| Buccky | Music, indie | 100K | UT |
| 50States50Parties | Events, parties | 100K | GA |
| Paige Janet | Fashion, thrifting / arts | 100K | CA / AZ |
| CJtheEntrepeneur | Business, ecommerce | 100K | CA |
| Justin Anderson | Fitness, vlogs | 100K | CA |
| King Kash | Lifestyle, general | 100K | US |
| Jermiechvetsoff | Fitness, physique | 100K | EU |
| Mac Savage | Lifestyle, nightlife | 80K | AZ |
| Aiden Howard | Lifestyle, nightlife | 50K | FL / GA |
| Cole Sterling | Sports, basketball | 30K | FL |
| Aidan Lifts | Fitness, workout tips | 20K | CAN |
| Ally Bakst | Art | 11K | CA |
- tccentertainment.com, which I built
- tcctalent.org
- TCC on Instagram, which I managed
- TCC on YouTube, which I managed
- TCC on TikTok, which I managed
- TCC Talent on Instagram, which I managed
- My article, RVA Sustainable Fashion Week: A Step Towards Conscious Fashion and Community Empowerment
- My article, How a near death accident helped Ethan Lartey finally start his brand
- My article, Nick Pinsel speaks up about bullying and suicide
January
Fizz
From January to May 2021 I interned at Fizz in Phoenix as a content moderation associate, a startup social app, working on the social side of the app and its growth.
2020
Shark Media
In 2020, at Arizona State, I started Shark Media, a freelance influencer marketing business built on the creators I had met through Apex, and ran influencer campaigns for brands through it as CEO. It took off fast: our page passed 30 million organic views in its first seven days, the roster soon had a combined following of 100 million, and we ran campaigns with Zara, Taco Bell, Fashion Nova, Tinder and Sony Music. My largest client had 17 million followers, and I closed one brand deal worth $70,000. I was invited on Phoenix Business Radio and to Phoenix’s invite-only CEO summit. By June 2022, when our press release ran, we worked with more than 200 artists, actors, athletes and influencers, with a combined network of over 200 million.
August
Arizona State
I moved across the country to Phoenix, knowing no one, to study business administration at Arizona State, carrying credit from the University of Maine, Southern Maine Community College and the University of Southern Maine. On campus I joined the American Marketing Association, Business of Fashion at ASU, Film Alliance, the Association of Filmmakers and the Entertainment Business Association. I also worked as an administrative assistant in an ASU office, running career fairs for thousands of students online and in person and working with recruiters from companies like Amazon, Lockheed Martin and Apple.
March
SGO
I joined SGO, the esports team Kai Sutton led, and Kai became my mentor. Shark Media, the creator agency I started next, came out of that mentorship.
2018August
Evolution Athletix
From August 2018 to August 2020 I was graphic designer and administration assistant at Evolution Athletix, an MMA gym in Saco, from the week it opened. I was behind everything creative there: its merch, social posts, the banners on its walls, website and print materials, and the Facebook ad campaigns promoting new classes, which were my first lesson in A/B testing a campaign until it worked. I wrote the copy for its third website and its social posts, shot its training sessions, and got fluent in Illustrator, Photoshop and InDesign.
Thornton Academy
At Thornton Academy, a private school in Saco, I took every computer and business class they offered, from web coding and Java to design and filmmaking, and studied ahead in almost every subject. I played basketball and baseball and volunteered with the Action Team at the elderly home and the homeless shelter. I still felt unchallenged, so at 16 I started college two years early, dual enrolling at the University of Maine for most of my junior and senior years. I got good at photo and video editing on my own passion projects, which grew to more than 300,000 followers across my accounts, and I graduated from Thornton with honors.
RYLA
In 2018 I was chosen for the Rotary Youth Leadership Awards, RYLA, which picks one young man and one young woman from each school. My school had thousands of students. It meant three days at a camp in the Maine woods with kids from towns across the state, starting on day one with trust falls into the arms of people we had just met. It taught me how to build a connection with people fast.
2017
Team No Sleep (TNS Gaming)
Reading Rich Dad, Poor Dad in high school changed how I saw things, and at 15 I started Team No Sleep, an esports community that hosted online tournaments. I designed three merch lines, sourced the manufacturers, and all three sold out within 24 hours, turning a $700 investment into thousands. Our Twitter reached 8,000 followers and my own content passed 10,000.
2016November
Apex Media
Those passion projects got me recruited into Apex Media’s creator community, and from November 2016 to April 2021 I worked there, first as community manager organizing online events for hundreds of people and running its social accounts, then as digital team lead for influencer marketing after I was promoted to run PPC campaigns for Apex and its clients. I ran influencer collaborations and UGC, managed what each creator delivered, ran ad campaigns on Facebook, Instagram and Twitter, built search and pay-per-click campaigns on Google Ads, made content for its products and services, and grew the network from 70,000 to more than 300,000 followers.
Maine
Growing up in Saco
I grew up in Saco, Maine, “in the sticks”: riding dirt bikes, building forts in the woods, making my own comic books and video games, and editing skits with friends for Vine and YouTube. At 12 I built an app distribution system. At 14 I started working at a local seafood restaurant, biking eight miles there every summer day.
